ABOUT THE STORY
A cheeky comedy by Tomáš Vorel
For reasons of competition,
PR manager Lehký receives a government contract to
remove a voracious entrepreneur named Grossmann. To
accomplish these ends, he hires a public service journalist
who is capable of anything, and then sets a campaign in
motion – a media and criminal campaign. He sets up and films
an invented news report of “racist” Grossmann beating a
Romany boy named Lájoš. Computer animation can
fabricate any kind of brutality, and TV viewers jump to
believe it because nobody loves a mega-entrepreneur. Other
media begin to take up the campaign. Moralists from various
social groups willingly offer testimony and expert
commentary in order to publicly crucify Grossmann.
Whereas Grossmann’s life up to now
has been addition after addition, the time has come for taking
things away. He loses his money, his bank, his girlfriend, and even
his retainers. Yet Grossmann takes it as a challenge. He
believes that his essence, only that which is truly his, will be all
that remains. Part of his loss includes his lover – TV personality
Kateřina. But he meets police spokeswoman Táňa. Their
relationship is all the more absurd because the more Táňa loves him,
the more she must defame him on television.
The turnaround occurs when
Grossmann, feeling broken after a round of police interrogation,
smokes grass with his PR managers Gold and Rázný in
order to lighten his mood. An idea strikes them: buy and control the
most powerful TV station in the country! They invest all capital and
efforts, and involve police investigator Viktor, who is less
than happy that his job is more about carrying out orders for the
representatives of power than it is about justice and upholding the
law.
In the end, Grossmann
acquires the station and becomes a media magnate. Viewers will be
astonished at how quickly moralists from various social groups
willingly change their positions – in favor of Grossmann, of
course. The station rebroadcasts the report about the Gypsy boy,
this time showing how the situation was falsely provoked and
manipulated with special effects. Romany violin virtuoso Lájoš
is actually a member of a gang of Romanian pickpockets.
In the meantime, the homosexually-oriented
Gold grows fond of Lájoš. He wants to adopt the boy
and raise him in a way that will free him from the gang of
pickpockets. No one, however, understands his noble purpose and
Gold loses the chance to become the general manager of the
station, which has become Grossmann’s strongest weapon.
Despite the fact that Grossmann is still being held in
custody, he has been exonerated in the eyes of the public and they
support him. They seek a culprit elsewhere to sacrifice.
Lehký
realizes that he cannot fight television. It appears that his fall,
as well as that of his colleagues and perhaps the entire government,
is imminent. Calling upon the last of his strength, he initiates an
operation which combines the power of the Ministry of the Interior
and ex-policemen. He organizes the kidnapping of Grossmann’s
son. And the father must now decide whether to lose his son or to
call off the television campaign against Lehký and the
governing party.
Our story primarily focuses on
revealing the relationships and mechanisms used by today’s
information society. Dictatorships use propaganda, not public
relations. Everyone knew about the propaganda but no one believed it.
No one knows about public relations but everyone believes it.
In short, being a billionaire these
days is nothing to envy.…
Producer:
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World
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Contact :
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VorelFilm, The Czech State
Fund for the Support and Development od Czech
Cinematography
Magic Box, a.s. – division
Bioscop
1.10.2009 in Prague
90 min, 35mm, 1: 2,35,
Dolby digital, 6 reels, 4K DCP
General and Youth
Cheeky Comedy
Magic Box,a.s. - division
Bioscop
Irena Prokopova,
Magic Box,a.s. – division
Bioscop
Na Klikovce 7
140 00 Prague 4
Czech Republic
Ph.: +420 221 436 255
e-mail:
prokopova@bioscop.cz
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